First: a purpose. Your purpose can be as simple as "increase ROI" or as complex as "gather clientele in Manhattan to raise $800,000 in venture capital within 90 days". Whatever your purpose, it must be solid as it will guide the project toward your goal. The project will be sculpted according to your target audience. The more specific the better. Remember, it is much more feasible to own a niche than it is to own an entire industry. For example, a small business should concentrate on an audience for "shoes for people with wide feet" rather than "shoes". It is not out of the question to shoot for the top, but it requires more time and resources. In the online world it is often said that Content is King. This means that what you are offering should be able to be translated into paragraph form that can be easily readable by people, search engines, translators, everything. This content is the fuel that drives the entire project. This includes copywriting, blogging, and RSS feeds. Some content is better for the human visitor to read, and some is better for a search engine robot. Nonetheless, all of it should be reasonably readable by all user agents.
Here are just a sample of the buzzwords and acronymns you will be facing in the near future: website design, website maintenance, website strategy, website marketing, website management, copywriting, web application, database development, search engine optimization, translation, localization
Interested in getting into an industry? We can help. We encourage anyone with a passion to showcase their business to speak with us. Not every project is suitable for the services we offer. If this is the case, we will gladly (and freely) refer you to many affordable solutions to help you accomplish your goal. Learn more about creating an outline for your online strategy.
